How Strategic Communication is the Secret of a Successful Career?

What is Strategic Communication?

Well, Wikipedia says, “ Strategic communication can mean either communicating a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning.”

Let us simplify this, we all communicate every day at the workplace with different topics. Imagine a scenario where each one of you is given the same topic and told to speak about the product.

Now each one you will project the topic with a different perspective.

In strategic communication, you project your topic with a specific goal.

For example, it could be to increase sales. It could be to reduce expenses. It could be why you should learn a specific skill.

So strategic communication is a way to communicate to persuade.

We use strategic communication every day in our personal life too. Like persuading your partner strategically not to buy an expensive thing again. 

Now let’s focus on,

 How strategic communication helps at the workplace?

Strategic thinking is crucial since it fuels creative processes. Strategic communication helps in stimulating creative ideas that sound smart and strategically sound.

We use Strategic Communication every day unknowingly.

The proper use of Strategic Communication helps in the career and growth of an organisation too.

There are many short term courses online offering strategic communication. This only shows the importance of strategic communication.

Strategic communication helps with 

  • Formulate creative strategies for specific goals
  • Developing solutions to the problems
  • Critical Analysis and thinking

How to strategize communication at the workplace?

There are multiple ways to make communication impactful and resonating. Specifically when you are working in a team, making strategies to portray ideas and innovation is effortless.

Here are 7 ways you can strategize your communication 

  1. Nominate: Who is speaking is an important factor. Not everyone has clarity on the point they should conceive in others minds. So it is important to see that who can get the point clearly into the audience’s mind. So have a pre-trial to check who can pitch it tactfully. You can learn this skill in our workplace communication program, check our website to enrol for the next
  2. Restriction: Sometimes saying less is good. It happens when the product or service has a lot of criticism. It is not always wise to speak a lot. It is okay to restrict words. Use limited words to keep your stand upright.
  3. Turn-Taking: A monotonous speech makes the audience skip their attention. Changing the speaker in between to shift the attention of the audience towards important concepts is always the best option to make the ideas impactful and noticeable.
  4. Topic Control: What is the main agenda or purpose? The topic must control the purpose and make appropriate content to convey the agenda of the meeting.
  5. Topic Shifting: Seriously conveying the problem and shifting into an empathetic solution is an art in itself. This is where your strongest communication skills are checked. The smooth flow of shifting the topic holding the audience’s attention and trust is where topic shifting comes to an act.
  6. Repair: If the audience interrupts or due to some technical difficulties the audience looses interest then one must have effective strategies to bring back the attention and interest of the audience.
  7. Closure: The most important aspect of communication is how you end it. The end part is where everyone is glued to and that will stay in their mind. This end part is the ultimate word of mouth that would go to others. The most famous closing statement is aptly famous and one must make the best closure to achieve the full effectiveness to obtain the goals of the event.

Communication has many different relations. The employer and employee communication.

The organisation and consumers communication.

The employees and employees communicate.

As the forms or relations change, the strategies change too.

That is why it is important to learn how to communicate effectively in the workplace.

The way you communicate with your employer where you have limited time to project your ideas, it becomes more important to strategically communicate to ensure effectiveness.

In the same way, the organisation have to strategise their communication with their consumers. The consumers are the most important part. How they understand the product and how they respond must always be analysed. Check this article to understand business strategic communications

If we summarize then the most important part in strategic communication are 

  • What is the purpose?
  • How do you project?
  • Who is the Audience?

If you plan your communication with the above strategies then you will achieve your goals in the project.

Skillz4life is most trusted for its effective workplace communication.

With our communication program, you will learn


Skillz4life offers various corporate and leadership programs.

Check our website for the upcoming programs on communication and leadership here

Communication – the human connection – is the key to personal and career success.”-Paul J. Meyer

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